Capital Doesn't Always Align with Vision & Values
Firebrand’s mission is to provide quality employment to formerly incarcerated and unhoused people.
In 2019, Firebrand's founder, Matt started looking for growth capital partners to launch a line of packaged goods and struggled to find investors who shared his vision. He found that most venture capitalist and private equity investors were interested in quickly scaling and selling the business to the highest bidder. But Matt didn’t want to sell.
Economic Vehicles Exist to Support Your Purpose
Instead, Matt wanted a structure that would enable the business to grow, stay independent, and integrate its mission into an inclusive governance form and financing structure.
In 2020, Firebrand decided to transition a large portion of its ownership to a Purpose Trust to legally secure its community benefit programs and inclusive governance structure, while bringing on values-aligned investors.
Growth, Access to Wealth and Stewardship
Firebrand crafted an investment structure for its $2.5m equity raise, enabling the company to sustainably grow while providing investor returns and sharing wealth with the community. All without needing to sell.
The deal structure also ensures that employees and community organizations dedicated to supporting the formerly incarcerated and unhoused in Oakland have a voice in the stewardship of the company and financially participate in the company’s growth.